HQ Universe
HQ Universe is an interconnected fictional ecosystem that explores operational challenges, decisions, and organizational dynamics through companies and characters.
New to the HQ Universe? Start Here
Brightfield Commerce
Meet the company, understand its operating context, and explore the people and challenges that shape its arc.
Issue 01 : The Single Owner SOP System
Begin with Issue 01 to enter the HQ Universe through an operational challenge and meet Brightfield's characters as the story unfolds.
Explore the HQ Universe
The HQ Universe follows six recurring fictional companies. Each company has its own operating context, characters, decisions, failures, and consequences.
C01 - Anchor Growth Partners
B2B SaaS · $67M
Anchor Growth Partners is a B2B SaaS company that sells to mid-market companies and reached $67M revenue on the back of a Series C hiring surge that took the company from 42 to 61 employees in six months.
C02 - Brightfield Commerce
DTC E-Commerce · $48M
Brightfield Commerce is a DTC premium home goods brand that grew from a product-focused startup into a $48M operation managing multiple operational functions responsible for tens of thousands of orders per month.
C03 - Clearfield Associates
Management Consulting · $24M
Clearfield Associates is a $24M management consulting firm that has grown steadily on the quality of its work and the depth of its client relationships.
C04 - Meridian Professional Group
Professional Services · $38M
Meridian Professional Group is a $38M professional services firm that Robert Adams built over many years from a solo practice into a team of more than fifty people with a national client base.
C05 - Northgate Services Group
Facilities Management · $85M
Northgate Services Group is an $85M commercial facilities management company that manages cleaning, maintenance, and facilities coordination for mid-market commercial clients across multiple regions.
C06 - Vantage Freight Company
Freight Brokerage · $16M
Vantage Freight Company is a $16M freight brokerage company that Raj Patel founded in 2018 on the strength of his personal relationships with regional carriers.
Next Steps
Explore the issues, verdicts, and visual frameworks associated with HQ Universe companies and characters.
Issues
Issues are operational case studies exploring the challenges, decisions, and trade-offs faced by fictional mid-market companies from the HQ Universe.
Verdicts
Verdicts are structured evaluations of complex operational decisions, practices, frameworks, and tools, with clear implications for action.
Visual Frameworks
Visual Frameworks translate complex operational topics into structured visual models that make concepts easier to understand and apply.